Strategic marketing decisions: Objectives and marketing strategies, Segmentation and targeting, Axes positioning and differentiation factors; Marketing mix: Supply management (product-markets matrix, pricing policy, distribution and / or location, communication mix, people, physical evidence, processes), Marketing investments; Sales forecasts.
- Professor: Cristina Baldoni
- Professor: Daniela Dionesalvi
- Professor: Jennifer Land
- Professor: Sarah Land
- Professor: Carmen Robles
- Professor: Laura Rondoni
- Professor: Wolfgang Schabereiter
- Professor: Denitza Toptchiyska